Consumer Discretionary
equity · 47 assets · $6.16T combined
Market overview
+193879% since 1985-01 · 47 assets, equal-weighted
1985-012026-09 · 193,979
DCA Backtest
- Invested
- $50,100
- Value today
- $12,831,703
- Return
- +25512.2%
- Months invested
- 501
Scenarios
Inflation — the same contributions merely keeping pace with CPI would be $91,370 today, so the real (inflation-adjusted) return is +13943.7%.
Lump sum instead — $50,100 all at once in Jan 1985: $97,183,489 (+193879.0%) — lump sum came out ahead.
Worst timing — same monthly amount started at the all-time high (Feb 2026): $756.05 on $800 invested (-5.5%).
⚠ Price returns only — dividends are not included. This understates the true return of dividend-paying shares, and any comparison against crypto (which pays no dividends) is biased against equities by roughly the dividend yield, compounded.
Hypothetical — this backtests the group’s cap-weighted index, which isn’t directly investable. A real tracker fund adds fees and tracking difference, and the index only spans months where enough members have history.
47 assets. Select up to 4 to compare.
- Medium-High Risk(2.3/5)80% ratedAmazon AMZNequity · consumer discretionary, broadline retail
- Low Risk(1.7/5)80% ratedTesla, Inc. TSLAequity · consumer discretionary, automobile manufacturers
- Medium-Low Risk(2.2/5)80% ratedHome Depot (The) HDequity · consumer discretionary, home improvement retail
- Low Risk(1.7/5)80% ratedMcDonald's MCDequity · consumer discretionary, restaurants
- Low Risk(1.3/5)80% ratedTJX Companies TJXequity · consumer discretionary, apparel retail
- High Risk(2.9/5)60% ratedBooking Holdings BKNGequity · consumer discretionary, hotels, resorts & cruise lines
- Medium-High Risk(2.5/5)80% ratedStarbucks SBUXequity · consumer discretionary, restaurants
- Low Risk(1.6/5)60% ratedLowe's LOWequity · consumer discretionary, home improvement retail
- Medium-High Risk(2.3/5)60% ratedMarriott International MARequity · consumer discretionary, hotels, resorts & cruise lines
- Low Risk(1.4/5)80% ratedRoss Stores ROSTequity · consumer discretionary, apparel retail
- Medium-High Risk(2.3/5)60% ratedGeneral Motors GMequity · consumer discretionary, automobile manufacturers
- Medium-Low Risk(1.9/5)60% ratedHilton Worldwide HLTequity · consumer discretionary, hotels, resorts & cruise lines
- Low Risk(1.3/5)80% ratedO'Reilly Automotive ORLYequity · consumer discretionary, automotive retail
- High Risk(3.0/5)80% ratedRoyal Caribbean Group RCLequity · consumer discretionary, hotels, resorts & cruise lines
- Medium-Low Risk(1.9/5)60% ratedGarmin GRMNequity · consumer discretionary, consumer electronics
- Medium-High Risk(2.5/5)80% ratedeBay Inc. EBAYequity · consumer discretionary, broadline retail
- Low Risk(1.7/5)60% ratedAutoZone AZOequity · consumer discretionary, automotive retail
- Low Risk(1.7/5)80% ratedChipotle Mexican Grill CMGequity · consumer discretionary, restaurants
- Medium-Low Risk(2.1/5)60% ratedD. R. Horton DHIequity · consumer discretionary, homebuilding
- Medium-Low Risk(1.8/5)80% ratedYum! Brands YUMequity · consumer discretionary, restaurants
- Extreme Risk(3.3/5)80% ratedCarnival Corporation CCLequity · consumer discretionary, hotels, resorts & cruise lines
- Medium-Low Risk(2.1/5)60% ratedWilliams-Sonoma, Inc. WSMequity · consumer discretionary, homefurnishing retail
- Medium-High Risk(2.6/5)80% ratedLas Vegas Sands LVSequity · consumer discretionary, casinos & gaming
- Low Risk(1.6/5)80% ratedDarden Restaurants DRIequity · consumer discretionary, restaurants
- Medium-Low Risk(1.8/5)60% ratedUlta Beauty ULTAequity · consumer discretionary, other specialty retail
- High Risk(2.9/5)80% ratedTapestry, Inc. TPRequity · consumer discretionary, apparel, accessories & luxury goods
- Medium-Low Risk(2.2/5)80% ratedPulteGroup PHMequity · consumer discretionary, homebuilding
- Medium-Low Risk(2.2/5)80% ratedBest Buy BBYequity · consumer discretionary, computer & electronics retail
- Medium-High Risk(2.5/5)80% ratedGenuine Parts Company GPCequity · consumer discretionary, distributors
- Medium-Low Risk(1.8/5)80% ratedTractor Supply TSCOequity · consumer discretionary, other specialty retail
- Medium-Low Risk(2.1/5)60% ratedNVR, Inc. NVRequity · consumer discretionary, homebuilding
- Medium-High Risk(2.7/5)60% ratedHasbro HASequity · consumer discretionary, leisure products
- Medium-Low Risk(1.9/5)80% ratedDeckers Brands DECKequity · consumer discretionary, footwear
- Medium-High Risk(2.6/5)60% ratedLululemon Athletica LULUequity · consumer discretionary, apparel, accessories & luxury goods
- Medium-Low Risk(2.2/5)80% ratedDomino's DPZequity · consumer discretionary, restaurants
- High Risk(3.0/5)80% ratedMGM Resorts MGMequity · consumer discretionary, casinos & gaming
- Medium-High Risk(2.6/5)80% ratedAptiv APTVequity · consumer discretionary, automotive parts & equipment
- Medium-Low Risk(2.1/5)60% ratedWynn Resorts WYNNequity · consumer discretionary, casinos & gaming
- Extreme Risk(3.6/5)80% ratedNorwegian Cruise Line Holdings NCLHequity · consumer discretionary, hotels, resorts & cruise lines
- Medium-Low Risk(1.9/5)65% ratedAirbnb ABNBequity · consumer discretionary, hotels, resorts & cruise lines
- Extreme Risk(3.3/5)80% ratedCarvana CVNAequity · consumer discretionary, automotive retail
- High Risk(3.0/5)60% ratedDoorDash DASHequity · consumer discretionary, specialized consumer services
- Extreme Risk(3.3/5)80% ratedExpedia Group EXPEequity · consumer discretionary, hotels, resorts & cruise lines
- High Risk(3.0/5)60% ratedFord Motor Company Fequity · consumer discretionary, automobile manufacturers
- Medium-Low Risk(1.9/5)65% ratedLennar LENequity · consumer discretionary, homebuilding
- Medium-Low Risk(2.1/5)80% ratedNike, Inc. NKEequity · consumer discretionary, apparel, accessories & luxury goods
- Low Risk(1.6/5)80% ratedRalph Lauren Corporation RLequity · consumer discretionary, apparel, accessories & luxury goods