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Starbucks SBUX

equity

Price History

$0.348$40.71$81.07$121.43
1992-06 · DCA start$0.348

Time underwater

How far below its previous all-time high the price sat, each month. 0% means a new high.

-76.4%-50.9%-25.5%0.0%
1992-062026-08 · -10.7%

Worst drawdown: −76%, peaking Jun 2006 and bottoming Nov 2008 — 60 months below the prior high before recovering.

DCA Backtest

Invested
$41,100
Value today
$1,095,711
Return
+2566.0%
Months invested
411

Scenarios

Inflation — the same contributions merely keeping pace with CPI would be $66,254 today, so the real (inflation-adjusted) return is +1553.8%.

Lump sum instead — $41,100 all at once in Jun 1992: $12,825,721 (+31106.1%) — lump sum came out ahead.

Worst timing — same monthly amount started at the all-time high (Jul 2021): $7,144 on $6,200 invested (+15.2%).

⚠ Price returns only — dividends are not included. This understates the true return of dividend-paying shares, and any comparison against crypto (which pays no dividends) is biased against equities by roughly the dividend yield, compounded.

If this saved you a spreadsheet — buy me a coffee.

Every start month at once

Each cell is the return-to-date of £/$/€100-a-month DCA started that month. Click a cell to load it in the backtest above. The ringed cell is the all-time-high start — the worst timing scenario.

JFMAMJJASOND
1992
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Legend:−50%−20%0%+50%+200%+1000%worst timing (ATH)Selected 1992-06: +2566.0%

About Starbucks

Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker at Seattle's Pike Place Market initially as a coffee bean wholesaler. Starbucks was converted into a coffee shop serving espresso-based drinks under the ownership of Howard Schultz, who was chief executive officer from 1986 to 2000 and led the aggressive expansion of the franchise across the West Coast of the United States. (Wikipedia)

It's a listed company categorised under consumer discretionary and restaurants, with a market cap of about $123.7B.

It rates Medium-High Risk at 2.5/5, meaning real but ordinary risk — the kind most mainstream assets carry, with some factors scoring poorly.

What pushes the score up: market / volatility (3.3/5) and leverage / financial (3.0/5).

Scoring well: sector / regulatory at 1.0/5.

Not yet researched: concentration, governance. These are excluded from the score rather than guessed, so the real risk may be higher than what’s shown.

Ratings summarise sourced facts against fixed rules — not investment advice, and no substitute for your own diligence.

Risk Profile

Medium-High Risk(2.5/5)80% rated

How these ratings work

Market / Volatility3.3/5 · weight 20%
  • Annualised volatility (3yr)3/529.5
  • Max drawdown from ATH4/576.4
  • Beta vs S&P 5003/51.0
Liquidity1.0/5 · weight 15%
  • Avg daily $ volume1/5792.7m
  • Float % of shares outstandingnot yet researched
Leverage / Financial3.0/5 · weight 20%
  • Debt / equitynot yet researched
  • Interest coverage (EBIT / interest)3/55.4
Earnings Quality3.0/5 · weight 15%
  • 3yr EPS volatility3/530.6
Concentrationunrated · weight 10%
  • Largest customer, % of revenuenot yet researched
  • Geographic revenue concentrationnot yet researched
Governanceunrated · weight 10%
  • Board independence %not yet researched
  • Share structurenot yet researched
  • Litigation / audit historynot yet researched
Sector / Regulatory1.0/5 · weight 10%
  • Sector regulatory exposure1/5low

Linked Assets

Same sector, or return-correlated — worth knowing what else might move if this one does.