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Deckers Brands DECK

equity

Price History

$0.118$67.78$135.43$203.09
1993-10 · DCA start$1.29

Time underwater

How far below its previous all-time high the price sat, each month. 0% means a new high.

-90.9%-60.6%-30.3%0.0%
1993-102026-08 · -55.1%

Worst drawdown: −91%, peaking Oct 1993 and bottoming Nov 1998 — 124 months below the prior high before recovering.

DCA Backtest

Invested
$39,500
Value today
$4,111,567
Return
+10309.0%
Months invested
395

Scenarios

Inflation — the same contributions merely keeping pace with CPI would be $62,523 today, so the real (inflation-adjusted) return is +6476.0%.

Lump sum instead — $39,500 all at once in Oct 1993: $2,788,954 (+6960.6%) — DCA came out ahead.

Worst timing — same monthly amount started at the all-time high (Dec 2024): $1,757 on $2,100 invested (-16.3%).

⚠ Price returns only — dividends are not included. This understates the true return of dividend-paying shares, and any comparison against crypto (which pays no dividends) is biased against equities by roughly the dividend yield, compounded.

If this saved you a spreadsheet — buy me a coffee.

Every start month at once

Each cell is the return-to-date of £/$/€100-a-month DCA started that month. Click a cell to load it in the backtest above. The ringed cell is the all-time-high start — the worst timing scenario.

JFMAMJJASOND
1993
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Legend:−50%−20%0%+50%+200%+1000%worst timing (ATH)Selected 1993-10: +10309.0%

About Deckers Brands

Deckers Outdoor Corporation, doing business as Deckers Brands, is an American footwear designer and distributor founded in 1973 and based in Goleta, California. The company's portfolio of brands includes UGG, Teva, and Hoka. It was founded by Doug Otto and Karl F. Lopker. (Wikipedia)

It's a listed company categorised under consumer discretionary and footwear, with a market cap of about $12.4B.

It rates Medium-Low Risk at 1.9/5, meaning the rated factors are mostly sound, with one or two areas worth watching.

What pushes the score up: market / volatility (4.0/5).

Scoring well: sector / regulatory at 1.0/5.

Not yet researched: concentration, governance. These are excluded from the score rather than guessed, so the real risk may be higher than what’s shown.

Ratings summarise sourced facts against fixed rules — not investment advice, and no substitute for your own diligence.

Risk Profile

Medium-Low Risk(1.9/5)80% rated

How these ratings work

Market / Volatility4.0/5 · weight 20%
  • Annualised volatility (3yr)4/544.4
  • Max drawdown from ATH5/590.9
  • Beta vs S&P 5003/50.92
Liquidity1.0/5 · weight 15%
  • Avg daily $ volume1/5236.0m
  • Float % of shares outstandingnot yet researched
Leverage / Financial1.0/5 · weight 20%
  • Debt / equitynot yet researched
  • Interest coverage (EBIT / interest)1/5499
Earnings Quality2.0/5 · weight 15%
  • 3yr EPS volatility2/513.7
Concentrationunrated · weight 10%
  • Largest customer, % of revenuenot yet researched
  • Geographic revenue concentrationnot yet researched
Governanceunrated · weight 10%
  • Board independence %not yet researched
  • Share structurenot yet researched
  • Litigation / audit historynot yet researched
Sector / Regulatory1.0/5 · weight 10%
  • Sector regulatory exposure1/5low

Linked Assets

Same sector, or return-correlated — worth knowing what else might move if this one does.