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Ralph Lauren Corporation RL

equity

Price History

$14$143.14$272.27$401.41
1997-06 · DCA start$27.38

Time underwater

How far below its previous all-time high the price sat, each month. 0% means a new high.

-64.9%-43.2%-21.6%0.0%
1997-062026-08 · -1.3%

Worst drawdown: −65%, peaking Jun 2007 and bottoming Feb 2009 — 41 months below the prior high before recovering.

DCA Backtest

Invested
$35,100
Value today
$259,569
Return
+639.5%
Months invested
351

Scenarios

Inflation — the same contributions merely keeping pace with CPI would be $52,936 today, so the real (inflation-adjusted) return is +390.3%.

Lump sum instead — $35,100 all at once in Jun 1997: $508,197 (+1347.9%) — lump sum came out ahead.

Worst timing — same monthly amount started at the all-time high (Jun 2026): $302.95 on $300 invested (+1.0%).

⚠ Price returns only — dividends are not included. This understates the true return of dividend-paying shares, and any comparison against crypto (which pays no dividends) is biased against equities by roughly the dividend yield, compounded.

If this saved you a spreadsheet — buy me a coffee.

Every start month at once

Each cell is the return-to-date of £/$/€100-a-month DCA started that month. Click a cell to load it in the backtest above. The ringed cell is the all-time-high start — the worst timing scenario.

JFMAMJJASOND
1997
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2026
Legend:−50%−20%0%+50%+200%+1000%worst timing (ATH)Selected 1997-06: +639.5%

About Ralph Lauren Corporation

Ralph Lauren Corporation is a publicly traded American fashion and lifestyle brand founded in 1967 by Ralph Lauren in New York City. The company markets products in apparel, home, accessories, and fragrances, and is most known for its flagship brand, Polo Ralph Lauren. The company's brands include mid-range, sub-premium, and premium labels up to its highest priced luxury Ralph Lauren Purple Label apparel. (Wikipedia)

It's a listed company categorised under consumer discretionary and apparel, accessories & luxury goods.

It rates Low Risk at 1.6/5, meaning the rated factors look benign — steady pricing, deep liquidity, and no obvious structural red flags.

What pushes the score up: market / volatility (3.0/5).

Scoring well: sector / regulatory at 1.0/5.

Not yet researched: concentration, governance. These are excluded from the score rather than guessed, so the real risk may be higher than what’s shown.

Ratings summarise sourced facts against fixed rules — not investment advice, and no substitute for your own diligence.

Risk Profile

Low Risk(1.6/5)80% rated

How these ratings work

Market / Volatility3.0/5 · weight 20%
  • Annualised volatility (3yr)3/531.5
  • Max drawdown from ATH3/564.9
  • Beta vs S&P 5003/51.2
Liquidity1.0/5 · weight 15%
  • Avg daily $ volume1/5263.5m
  • Float % of shares outstandingnot yet researched
Leverage / Financial1.5/5 · weight 20%
  • Debt / equity2/50.46
  • Interest coverage (EBIT / interest)1/521.8
Earnings Quality1.0/5 · weight 15%
  • 3yr EPS volatility1/57.5
Concentrationunrated · weight 10%
  • Largest customer, % of revenuenot yet researched
  • Geographic revenue concentrationnot yet researched
Governanceunrated · weight 10%
  • Board independence %not yet researched
  • Share structurenot yet researched
  • Litigation / audit historynot yet researched
Sector / Regulatory1.0/5 · weight 10%
  • Sector regulatory exposure1/5low

Linked Assets

Same sector, or return-correlated — worth knowing what else might move if this one does.