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Trade Desk (The) TTD

equity

Price History

$2.52$44.53$86.54$128.55
2016-09 · DCA start$2.92

Time underwater

How far below its previous all-time high the price sat, each month. 0% means a new high.

-89.5%-59.7%-29.8%0.0%
2016-092026-08 · -89.5%

Worst drawdown: −90%, peaking Nov 2024 and bottoming Aug 2026 — still unrecovered after 21 months.

DCA Backtest

Invested
$12,000
Value today
$10,442
Return
-13.0%
Months invested
120

Scenarios

Inflation — the same contributions merely keeping pace with CPI would be $14,343 today, so the real (inflation-adjusted) return is -27.2%.

Lump sum instead — $12,000 all at once in Sep 2016: $55,419 (+361.8%) — lump sum came out ahead.

Worst timing — same monthly amount started at the all-time high (Nov 2024): $832.9 on $2,200 invested (-62.1%).

⚠ Price returns only — dividends are not included. This understates the true return of dividend-paying shares, and any comparison against crypto (which pays no dividends) is biased against equities by roughly the dividend yield, compounded.

If this saved you a spreadsheet — buy me a coffee.

Every start month at once

Each cell is the return-to-date of £/$/€100-a-month DCA started that month. Click a cell to load it in the backtest above. The ringed cell is the all-time-high start — the worst timing scenario.

JFMAMJJASOND
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
Legend:−50%−20%0%+50%+200%+1000%worst timing (ATH)Selected 2016-09: -13.0%

About Trade Desk (The)

The Trade Desk, Inc. (TTD) is an American multinational technology company that produces and services programmatic marketing automation with personalized real-time digital content. Headquartered in Ventura, California, it is the largest independent demand-side platform (DSP) in the world. TTD operates with over 400 partners at more than 30 locations worldwide. (Wikipedia)

It's a listed company categorised under communication services and advertising.

It rates Extreme Risk at 3.6/5, meaning the rated factors are poor across the board — treat any position here as speculative.

What pushes the score up: earnings quality (5.0/5) and market / volatility (4.7/5).

Scoring well: liquidity at 1.0/5.

Not yet researched: leverage / financial, concentration, governance. These are excluded from the score rather than guessed, so the real risk may be higher than what’s shown.

Ratings summarise sourced facts against fixed rules — not investment advice, and no substitute for your own diligence.

Risk Profile

Extreme Risk(3.6/5)60% rated

How these ratings work

Market / Volatility4.7/5 · weight 20%
  • Annualised volatility (3yr)5/560.3
  • Max drawdown from ATH5/589.5
  • Beta vs S&P 5004/51.7
Liquidity1.0/5 · weight 15%
  • Avg daily $ volume1/5369.2m
  • Float % of shares outstandingnot yet researched
Leverage / Financialunrated · weight 20%
  • Debt / equitynot yet researched
  • Interest coverage (EBIT / interest)not yet researched
Earnings Quality5.0/5 · weight 15%
  • 3yr EPS volatility5/571.6
Concentrationunrated · weight 10%
  • Largest customer, % of revenuenot yet researched
  • Geographic revenue concentrationnot yet researched
Governanceunrated · weight 10%
  • Board independence %not yet researched
  • Share structurenot yet researched
  • Litigation / audit historynot yet researched
Sector / Regulatory3.0/5 · weight 10%
  • Sector regulatory exposure3/5elevated

Linked Assets

Same sector, or return-correlated — worth knowing what else might move if this one does.