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AppLovin APP

equity

Price History

$10.53$246.53$482.54$718.54
2021-04 · DCA start$58.01

Time underwater

How far below its previous all-time high the price sat, each month. 0% means a new high.

-89.3%-59.5%-29.8%0.0%
2021-042026-08 · -57.7%

Worst drawdown: −89%, peaking Oct 2021 and bottoming Dec 2022 — 35 months below the prior high before recovering.

DCA Backtest

Invested
$6,500
Value today
$39,316
Return
+504.9%
Months invested
65

Scenarios

Inflation — the same contributions merely keeping pace with CPI would be $7,089 today, so the real (inflation-adjusted) return is +454.6%.

Lump sum instead — $6,500 all at once in Apr 2021: $34,036 (+423.6%) — DCA came out ahead.

Worst timing — same monthly amount started at the all-time high (Sep 2025): $749.36 on $1,200 invested (-37.6%).

⚠ Price returns only — dividends are not included. This understates the true return of dividend-paying shares, and any comparison against crypto (which pays no dividends) is biased against equities by roughly the dividend yield, compounded.

If this saved you a spreadsheet — buy me a coffee.

Every start month at once

Each cell is the return-to-date of £/$/€100-a-month DCA started that month. Click a cell to load it in the backtest above. The ringed cell is the all-time-high start — the worst timing scenario.

JFMAMJJASOND
2021
2022
2023
2024
2025
2026
Legend:−50%−20%0%+50%+200%+1000%worst timing (ATH)Selected 2021-04: +504.9%

About AppLovin

AppLovin Corporation is an American mobile technology company headquartered in Palo Alto, California. Founded in 2012, the company helps developers market, monetize, analyze and publish their apps through its mobile advertising, marketing, and analytics platforms, SSP MAX; DSP AppDiscovery; and SparkLabs creative studio. The company also invests in various mobile game publishers. (Wikipedia)

It's a listed company categorised under communication services and advertising.

It rates High Risk at 3.2/5, meaning several rated factors score badly, so this carries materially more risk than a typical holding.

What pushes the score up: market / volatility (5.0/5) and earnings quality (5.0/5).

Scoring well: liquidity at 1.0/5.

Not yet researched: concentration, governance. These are excluded from the score rather than guessed, so the real risk may be higher than what’s shown.

Ratings summarise sourced facts against fixed rules — not investment advice, and no substitute for your own diligence.

Risk Profile

High Risk(3.2/5)80% rated

How these ratings work

Market / Volatility5.0/5 · weight 20%
  • Annualised volatility (3yr)5/576.4
  • Max drawdown from ATH5/589.3
  • Beta vs S&P 5005/52.3
Liquidity1.0/5 · weight 15%
  • Avg daily $ volume1/52.8bn
  • Float % of shares outstandingnot yet researched
Leverage / Financial2.0/5 · weight 20%
  • Debt / equity3/51.1
  • Interest coverage (EBIT / interest)1/520.7
Earnings Quality5.0/5 · weight 15%
  • 3yr EPS volatility5/5175
Concentrationunrated · weight 10%
  • Largest customer, % of revenuenot yet researched
  • Geographic revenue concentrationnot yet researched
Governanceunrated · weight 10%
  • Board independence %not yet researched
  • Share structurenot yet researched
  • Litigation / audit historynot yet researched
Sector / Regulatory3.0/5 · weight 10%
  • Sector regulatory exposure3/5elevated

Linked Assets

Same sector, or return-correlated — worth knowing what else might move if this one does.