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Alphabet Inc. (Class C) GOOG

equity

Price History

$2.55$129.01$255.48$381.94
2004-08 · DCA start$2.55

Time underwater

How far below its previous all-time high the price sat, each month. 0% means a new high.

-58.6%-39.0%-19.5%0.0%
2004-082026-08 · -10.4%

Worst drawdown: −59%, peaking Oct 2007 and bottoming Nov 2008 — 59 months below the prior high before recovering.

DCA Backtest

Invested
$26,500
Value today
$444,267
Return
+1576.5%
Months invested
265

Scenarios

Inflation — the same contributions merely keeping pace with CPI would be $36,434 today, so the real (inflation-adjusted) return is +1119.4%.

Lump sum instead — $26,500 all at once in Aug 2004: $3,558,391 (+13327.9%) — lump sum came out ahead.

Worst timing — same monthly amount started at the all-time high (Apr 2026): $473.49 on $500 invested (-5.3%).

⚠ Price returns only — dividends are not included. This understates the true return of dividend-paying shares, and any comparison against crypto (which pays no dividends) is biased against equities by roughly the dividend yield, compounded.

If this saved you a spreadsheet — buy me a coffee.

Every start month at once

Each cell is the return-to-date of £/$/€100-a-month DCA started that month. Click a cell to load it in the backtest above. The ringed cell is the all-time-high start — the worst timing scenario.

JFMAMJJASOND
2004
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Legend:−50%−20%0%+50%+200%+1000%worst timing (ATH)Selected 2004-08: +1576.5%

About Alphabet Inc. (Class C)

Alphabet Inc. is an American multinational technology conglomerate holding company headquartered in Mountain View, California. It was created through a restructuring of Google on October 2, 2015, and became the parent holding company of Google and several former Google subsidiaries. Alphabet is listed on the large-cap section of the Nasdaq under the ticker symbols GOOGL and GOOG; both classes of stock are components of major stock market indices such as the S&P 500 and Nasdaq-100. Alphabet has been described as a Big Tech company. (Wikipedia)

It's a listed company categorised under communication services and interactive media & services.

It rates Medium-Low Risk at 1.8/5, meaning the rated factors are mostly sound, with one or two areas worth watching.

What pushes the score up: market / volatility (3.0/5) and sector / regulatory (3.0/5).

Scoring well: earnings quality at 1.0/5.

Not yet researched: concentration, governance. These are excluded from the score rather than guessed, so the real risk may be higher than what’s shown.

Ratings summarise sourced facts against fixed rules — not investment advice, and no substitute for your own diligence.

Risk Profile

Medium-Low Risk(1.8/5)80% rated

How these ratings work

Market / Volatility3.0/5 · weight 20%
  • Annualised volatility (3yr)3/529.9
  • Max drawdown from ATH3/558.6
  • Beta vs S&P 5003/51.1
Liquidity1.0/5 · weight 15%
  • Avg daily $ volume1/58.0bn
  • Float % of shares outstandingnot yet researched
Leverage / Financial1.0/5 · weight 20%
  • Debt / equity1/50.16
  • Interest coverage (EBIT / interest)not yet researched
Earnings Quality1.0/5 · weight 15%
  • 3yr EPS volatility1/52.9
Concentrationunrated · weight 10%
  • Largest customer, % of revenuenot yet researched
  • Geographic revenue concentrationnot yet researched
Governanceunrated · weight 10%
  • Board independence %not yet researched
  • Share structurenot yet researched
  • Litigation / audit historynot yet researched
Sector / Regulatory3.0/5 · weight 10%
  • Sector regulatory exposure3/5elevated

Linked Assets

Same sector, or return-correlated — worth knowing what else might move if this one does.