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Meta Platforms META

equity

Price History

$18.06$269.85$521.65$773.44
2012-05 · DCA start$29.6

Time underwater

How far below its previous all-time high the price sat, each month. 0% means a new high.

-75.4%-50.3%-25.1%0.0%
2012-052026-08 · -25.2%

Worst drawdown: −75%, peaking Aug 2021 and bottoming Oct 2022 — 29 months below the prior high before recovering.

DCA Backtest

Invested
$17,200
Value today
$91,732
Return
+433.3%
Months invested
172

Scenarios

Inflation — the same contributions merely keeping pace with CPI would be $21,701 today, so the real (inflation-adjusted) return is +322.7%.

Lump sum instead — $17,200 all at once in May 2012: $336,359 (+1855.6%) — lump sum came out ahead.

Worst timing — same monthly amount started at the all-time high (Jul 2025): $1,262 on $1,400 invested (-9.8%).

⚠ Price returns only — dividends are not included. This understates the true return of dividend-paying shares, and any comparison against crypto (which pays no dividends) is biased against equities by roughly the dividend yield, compounded.

If this saved you a spreadsheet — buy me a coffee.

Every start month at once

Each cell is the return-to-date of £/$/€100-a-month DCA started that month. Click a cell to load it in the backtest above. The ringed cell is the all-time-high start — the worst timing scenario.

JFMAMJJASOND
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
Legend:−50%−20%0%+50%+200%+1000%worst timing (ATH)Selected 2012-05: +433.3%

About Meta Platforms

Meta Platforms, Inc. is an American multinational technology company headquartered in Menlo Park, California. Meta owns and operates several prominent social media platforms and communication services, including Facebook, Instagram, WhatsApp, Messenger, and Threads. The company also operates an advertising network for its own sites and third parties; as of 2023, advertising accounted for 97.8 percent of its total revenue. (Wikipedia)

It's a listed company categorised under communication services and interactive media & services.

It rates Medium-High Risk at 2.5/5, meaning real but ordinary risk — the kind most mainstream assets carry, with some factors scoring poorly.

What pushes the score up: earnings quality (4.0/5) and market / volatility (3.3/5).

Scoring well: liquidity at 1.0/5.

Not yet researched: concentration, governance. These are excluded from the score rather than guessed, so the real risk may be higher than what’s shown.

Ratings summarise sourced facts against fixed rules — not investment advice, and no substitute for your own diligence.

Risk Profile

Medium-High Risk(2.5/5)80% rated

How these ratings work

Market / Volatility3.3/5 · weight 20%
  • Annualised volatility (3yr)3/531.0
  • Max drawdown from ATH4/575.4
  • Beta vs S&P 5003/51.1
Liquidity1.0/5 · weight 15%
  • Avg daily $ volume1/510.5bn
  • Float % of shares outstandingnot yet researched
Leverage / Financial1.5/5 · weight 20%
  • Debt / equity2/50.32
  • Interest coverage (EBIT / interest)1/576.4
Earnings Quality4.0/5 · weight 15%
  • 3yr EPS volatility4/543.8
Concentrationunrated · weight 10%
  • Largest customer, % of revenuenot yet researched
  • Geographic revenue concentrationnot yet researched
Governanceunrated · weight 10%
  • Board independence %not yet researched
  • Share structurenot yet researched
  • Litigation / audit historynot yet researched
Sector / Regulatory3.0/5 · weight 10%
  • Sector regulatory exposure3/5elevated

Linked Assets

Same sector, or return-correlated — worth knowing what else might move if this one does.