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Imperial Brands IMB

equity

Price History

£2.59£15.24£27.89£40.54
1996-09 · DCA start£2.59

Time underwater

How far below its previous all-time high the price sat, each month. 0% means a new high.

-69.8%-46.5%-23.3%0.0%
1996-092026-08 · -35.5%

Worst drawdown: −70%, peaking May 2016 and bottoming Sep 2020 — still unrecovered after 113 months.

DCA Backtest

Invested
£33,000
Value today
£78,405
Return
+137.6%
Months invested
330

Scenarios

Inflation — the same contributions merely keeping pace with CPI would be £51,716 today, so the real (inflation-adjusted) return is +51.6%.

Lump sum instead — £33,000 all at once in Sep 1996: £332,896 (+908.8%) — lump sum came out ahead.

Worst timing — same monthly amount started at the all-time high (May 2016): £13,968 on £11,400 invested (+22.5%).

⚠ Price returns only — dividends are not included. This understates the true return of dividend-paying shares, and any comparison against crypto (which pays no dividends) is biased against equities by roughly the dividend yield, compounded.

If this saved you a spreadsheet — buy me a coffee.

Every start month at once

Each cell is the return-to-date of £/$/€100-a-month DCA started that month. Click a cell to load it in the backtest above. The ringed cell is the all-time-high start — the worst timing scenario.

JFMAMJJASOND
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
Legend:−50%−20%0%+50%+200%+1000%worst timing (ATH)Selected 1996-09: +137.6%

About Imperial Brands

Imperial Brands plc., still commonly known by its former name Imperial Tobacco, is a British multinational tobacco company headquartered in Bristol, England. It is the world's fourth-largest international cigarette company measured by market share and the world's largest producer of fine-cut tobacco and tobacco papers. Imperial Brands is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. (Wikipedia)

It's a listed company categorised under consumer staples.

It rates Medium-High Risk at 2.3/5, meaning real but ordinary risk — the kind most mainstream assets carry, with some factors scoring poorly.

What pushes the score up: leverage / financial (3.0/5) and earnings quality (3.0/5).

Scoring well: concentration at 1.0/5.

Not yet researched: governance. These are excluded from the score rather than guessed, so the real risk may be higher than what’s shown.

Ratings summarise sourced facts against fixed rules — not investment advice, and no substitute for your own diligence.

Risk Profile

Medium-High Risk(2.3/5)90% rated

How these ratings work

Market / Volatility2.0/5 · weight 20%
  • Annualised volatility (3yr)2/519.3
  • Max drawdown from ATH3/569.8
  • Beta vs S&P 5001/50.04
Liquidity2.0/5 · weight 15%
  • Avg daily $ volume2/572.1m
  • Float % of shares outstandingnot yet researched
Leverage / Financial3.0/5 · weight 20%
  • Debt / equity4/52.1
  • Interest coverage (EBIT / interest)2/57.9
Earnings Quality3.0/5 · weight 15%
  • 3yr EPS volatility3/534.5
Concentration1.0/5 · weight 10%
  • Largest customer, % of revenuenot yet researched
  • Geographic revenue concentration1/5diversified
Governanceunrated · weight 10%
  • Board independence %not yet researched
  • Share structurenot yet researched
  • Litigation / audit historynot yet researched
Sector / Regulatory2.0/5 · weight 10%
  • Sector regulatory exposure2/5moderate

Linked Assets

Same sector, or return-correlated — worth knowing what else might move if this one does.