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British American Tobacco BATS

equity

Price History

£2.61£20.17£37.74£55.3
1995-01 · DCA start£4.16

Time underwater

How far below its previous all-time high the price sat, each month. 0% means a new high.

-60.6%-40.4%-20.2%0.0%
1995-012026-08 · -23.6%

Worst drawdown: −61%, peaking Nov 1998 and bottoming Feb 2000 — 37 months below the prior high before recovering.

DCA Backtest

Invested
£34,900
Value today
£127,312
Return
+264.8%
Months invested
349

Scenarios

Inflation — the same contributions merely keeping pace with CPI would be £55,725 today, so the real (inflation-adjusted) return is +128.5%.

Lump sum instead — £34,900 all at once in Jan 1995: £354,024 (+914.4%) — lump sum came out ahead.

Worst timing — same monthly amount started at the all-time high (Apr 2017): £13,956 on £10,400 invested (+34.2%).

⚠ Price returns only — dividends are not included. This understates the true return of dividend-paying shares, and any comparison against crypto (which pays no dividends) is biased against equities by roughly the dividend yield, compounded.

If this saved you a spreadsheet — buy me a coffee.

Every start month at once

Each cell is the return-to-date of £/$/€100-a-month DCA started that month. Click a cell to load it in the backtest above. The ringed cell is the all-time-high start — the worst timing scenario.

JFMAMJJASOND
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
Legend:−50%−20%0%+50%+200%+1000%worst timing (ATH)Selected 1995-01: +264.8%

About British American Tobacco

British American Tobacco p.l.c. (BAT) is a British-American multinational company that manufactures and sells cigarettes, tobacco and other nicotine products including electronic cigarettes. The company, established in 1902, is headquartered in London, England. As of 2025, it is the second-largest tobacco company in the world based on net sales. (Wikipedia)

It's a listed company categorised under consumer staples.

It rates Medium-High Risk at 2.4/5, meaning real but ordinary risk — the kind most mainstream assets carry, with some factors scoring poorly.

What pushes the score up: earnings quality (5.0/5) and governance (3.0/5).

Scoring well: concentration at 1.0/5.

Ratings summarise sourced facts against fixed rules — not investment advice, and no substitute for your own diligence.

Risk Profile

Medium-High Risk(2.4/5)100% rated

How these ratings work

Market / Volatility2.0/5 · weight 20%
  • Annualised volatility (3yr)2/520.3
  • Max drawdown from ATH3/560.6
  • Beta vs S&P 5001/50.16
Liquidity1.0/5 · weight 15%
  • Avg daily $ volume1/5134.3m
  • Float % of shares outstandingnot yet researched
Leverage / Financial2.5/5 · weight 20%
  • Debt / equity3/50.73
  • Interest coverage (EBIT / interest)2/56.1
Earnings Quality5.0/5 · weight 15%
  • 3yr EPS volatility5/5100
Concentration1.0/5 · weight 10%
  • Largest customer, % of revenuenot yet researched
  • Geographic revenue concentration1/5diversified
Governance3.0/5 · weight 10%
  • Board independence %not yet researched
  • Share structurenot yet researched
  • Litigation / audit history3/5material settled
Sector / Regulatory2.0/5 · weight 10%
  • Sector regulatory exposure2/5moderate

Linked Assets

Same sector, or return-correlated — worth knowing what else might move if this one does.