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General Mills GIS

equity

Price History

$2.72$31.36$59.99$88.63
1985-01 · DCA start$2.85

Time underwater

How far below its previous all-time high the price sat, each month. 0% means a new high.

-61.9%-41.2%-20.6%0.0%
1985-012026-08 · -56.9%

Worst drawdown: −62%, peaking Apr 2023 and bottoming May 2026 — still unrecovered after 40 months.

DCA Backtest

Invested
$50,000
Value today
$118,997
Return
+138.0%
Months invested
500

Scenarios

Inflation — the same contributions merely keeping pace with CPI would be $90,910 today, so the real (inflation-adjusted) return is +30.9%.

Lump sum instead — $50,000 all at once in Jan 1985: $670,401 (+1240.8%) — lump sum came out ahead.

Worst timing — same monthly amount started at the all-time high (Apr 2023): $2,845 on $4,100 invested (-30.6%).

⚠ Price returns only — dividends are not included. This understates the true return of dividend-paying shares, and any comparison against crypto (which pays no dividends) is biased against equities by roughly the dividend yield, compounded.

If this saved you a spreadsheet — buy me a coffee.

Every start month at once

Each cell is the return-to-date of £/$/€100-a-month DCA started that month. Click a cell to load it in the backtest above. The ringed cell is the all-time-high start — the worst timing scenario.

JFMAMJJASOND
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Legend:−50%−20%0%+50%+200%+1000%worst timing (ATH)Selected 1985-01: +138.0%

About General Mills

General Mills, Inc. is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company originally gained fame for being a large flour miller. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. (Wikipedia)

It's a listed company categorised under consumer staples and packaged foods & meats, with a market cap of about $20.4B.

It rates High Risk at 2.9/5, meaning several rated factors score badly, so this carries materially more risk than a typical holding.

What pushes the score up: earnings quality (5.0/5) and leverage / financial (4.0/5).

Scoring well: liquidity at 1.0/5.

Not yet researched: concentration, governance. These are excluded from the score rather than guessed, so the real risk may be higher than what’s shown.

Ratings summarise sourced facts against fixed rules — not investment advice, and no substitute for your own diligence.

Risk Profile

High Risk(2.9/5)80% rated

How these ratings work

Market / Volatility2.0/5 · weight 20%
  • Annualised volatility (3yr)2/518.4
  • Max drawdown from ATH3/561.9
  • Beta vs S&P 5001/50.21
Liquidity1.0/5 · weight 15%
  • Avg daily $ volume1/5365.3m
  • Float % of shares outstandingnot yet researched
Leverage / Financial4.0/5 · weight 20%
  • Debt / equity4/52.0
  • Interest coverage (EBIT / interest)4/51.5
Earnings Quality5.0/5 · weight 15%
  • 3yr EPS volatility5/5100
Concentrationunrated · weight 10%
  • Largest customer, % of revenuenot yet researched
  • Geographic revenue concentrationnot yet researched
Governanceunrated · weight 10%
  • Board independence %not yet researched
  • Share structurenot yet researched
  • Litigation / audit historynot yet researched
Sector / Regulatory2.0/5 · weight 10%
  • Sector regulatory exposure2/5moderate

Linked Assets

Same sector, or return-correlated — worth knowing what else might move if this one does.