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Kraft Heinz KHC

equity

Price History

$22.49$45.73$68.96$92.2
2015-07 · DCA start$79.47

Time underwater

How far below its previous all-time high the price sat, each month. 0% means a new high.

-75.6%-50.4%-25.2%0.0%
2015-072026-08 · -73.4%

Worst drawdown: −76%, peaking May 2017 and bottoming Mar 2026 — still unrecovered after 111 months.

DCA Backtest

Invested
$13,400
Value today
$8,433
Return
-37.1%
Months invested
134

Scenarios

Inflation — the same contributions merely keeping pace with CPI would be $16,296 today, so the real (inflation-adjusted) return is -48.3%.

Lump sum instead — $13,400 all at once in Jul 2015: $4,136 (-69.1%) — DCA came out ahead.

Worst timing — same monthly amount started at the all-time high (May 2017): $7,775 on $11,200 invested (-30.6%).

⚠ Price returns only — dividends are not included. This understates the true return of dividend-paying shares, and any comparison against crypto (which pays no dividends) is biased against equities by roughly the dividend yield, compounded.

If this saved you a spreadsheet — buy me a coffee.

Every start month at once

Each cell is the return-to-date of £/$/€100-a-month DCA started that month. Click a cell to load it in the backtest above. The ringed cell is the all-time-high start — the worst timing scenario.

JFMAMJJASOND
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
Legend:−50%−20%0%+50%+200%+1000%worst timing (ATH)Selected 2015-07: -37.1%

About Kraft Heinz

The Kraft Heinz Company, commonly known as Kraft Heinz, is an American multinational food company formed on July 2, 2015, through the merger of Kraft Foods Group and the H.J. Heinz Company. It is co-headquartered in Chicago and Pittsburgh and manufactures and markets packaged foods and beverages under brands including Kraft, Heinz, Oscar Mayer, Philadelphia, Lunchables, Velveeta, Maxwell House, and Jell-O. In fiscal 2025, the company reported net sales of US$24.9 billion and employed approximately 35,000 people in 40 countries. (Wikipedia)

It's a listed company categorised under consumer staples and packaged foods & meats, with a market cap of about $29.1B.

It rates High Risk at 2.9/5, meaning several rated factors score badly, so this carries materially more risk than a typical holding.

What pushes the score up: earnings quality (5.0/5) and leverage / financial (3.5/5).

Scoring well: liquidity at 1.0/5.

Not yet researched: concentration, governance. These are excluded from the score rather than guessed, so the real risk may be higher than what’s shown.

Ratings summarise sourced facts against fixed rules — not investment advice, and no substitute for your own diligence.

Risk Profile

High Risk(2.9/5)80% rated

How these ratings work

Market / Volatility2.7/5 · weight 20%
  • Annualised volatility (3yr)2/519.1
  • Max drawdown from ATH4/575.6
  • Beta vs S&P 5002/50.54
Liquidity1.0/5 · weight 15%
  • Avg daily $ volume1/5348.0m
  • Float % of shares outstandingnot yet researched
Leverage / Financial3.5/5 · weight 20%
  • Debt / equity2/50.49
  • Interest coverage (EBIT / interest)5/5-4.9
Earnings Quality5.0/5 · weight 15%
  • 3yr EPS volatility5/5100
Concentrationunrated · weight 10%
  • Largest customer, % of revenuenot yet researched
  • Geographic revenue concentrationnot yet researched
Governanceunrated · weight 10%
  • Board independence %not yet researched
  • Share structurenot yet researched
  • Litigation / audit historynot yet researched
Sector / Regulatory2.0/5 · weight 10%
  • Sector regulatory exposure2/5moderate

Linked Assets

Same sector, or return-correlated — worth knowing what else might move if this one does.