Principal Financial Group PFG
equity
Price History
The shaded fan is where this price has historically travelled over the months after a close like today’s. It is not a forecast: it has no view on direction, only on distance.
Over 3 months from Sep 2026, roughly two-thirds of past moves landed between $106.52 and $129.99; nine in ten between $99.89 and $138.61.
Tested against this asset’s own history: across 285 past 3-month windows, the price actually landed inside the two-thirds band 70% of the time. The gap from 68% is the model’s error — real returns have fatter tails than the maths assumes, so the band gets breached more often than it claims.
Time underwater
How far below its previous all-time high the price sat, each month. 0% means a new high.
Worst drawdown: −88%, peaking Dec 2007 and bottoming Feb 2009 — 119 months below the prior high before recovering.
DCA Backtest
- Invested
- $30,000
- Value today
- $85,001
- Return
- +183.3%
- Months invested
- 300
Scenarios
Inflation — the same contributions merely keeping pace with CPI would be $42,897 today, so the real (inflation-adjusted) return is +98.2%.
Lump sum instead — $30,000 all at once in Oct 2001: $156,893 (+423.0%) — lump sum came out ahead.
Worst timing — same monthly amount started at the all-time high (Jul 2026): $310.31 on $300 invested (+3.4%).
⚠ Price returns only — dividends are not included. This understates the true return of dividend-paying shares, and any comparison against crypto (which pays no dividends) is biased against equities by roughly the dividend yield, compounded.
If this saved you a spreadsheet — buy me a coffee.
Every start month at once
Each cell is the return-to-date of £/$/€100-a-month DCA started that month. Click a cell to load it in the backtest above. The ringed cell is the all-time-high start — the worst timing scenario.
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About Principal Financial Group
Principal Financial Group, Inc. (PFG) is an American global financial investment management and insurance company headquartered in Des Moines, Iowa, United States. (Wikipedia)
It's a listed company categorised under financials and life & health insurance, with a market cap of about $25.2B.
It rates High Risk at 2.8/5, meaning several rated factors score badly, so this carries materially more risk than a typical holding.
What pushes the score up: earnings quality (5.0/5) and sector / regulatory (4.0/5).
Scoring well: leverage / financial at 1.0/5.
Not yet researched: concentration, governance. These are excluded from the score rather than guessed, so the real risk may be higher than what’s shown.
Ratings summarise sourced facts against fixed rules — not investment advice, and no substitute for your own diligence.
Risk Profile
- Annualised volatility (3yr)2/519.9
- Max drawdown from ATH5/588.4
- Beta vs S&P 5004/51.7
- Avg daily $ volume1/5152.1m
- Float % of shares outstandingnot yet researched
- Debt / equity1/50.36
- Interest coverage (EBIT / interest)not yet researched
- 3yr EPS volatility5/5130
- Largest customer, % of revenuenot yet researched
- Geographic revenue concentrationnot yet researched
- Board independence %not yet researched
- Share structurenot yet researched
- Litigation / audit historynot yet researched
- Sector regulatory exposure4/5high
Linked Assets
Same sector, or return-correlated — worth knowing what else might move if this one does.
- Prudential Financial PRU+88% (strong)same category: financials, life & health insurance
- MetLife MET+81% (strong)same category: financials, life & health insurance
- Globe Life GL+72% (strong)same category: financials, life & health insurance
- Aflac AFL+68% (moderate)same category: financials, life & health insurance
- Hartford (The) HIG+81% (strong)same category: financials
- Ameriprise Financial AMP+78% (strong)same category: financials
- Citizens Financial Group CFG+74% (strong)same category: financials
- Allstate ALL+69% (moderate)same category: financials