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ServiceNow NOW

equity

Price History

The shaded fan is where this price has historically travelled over the months after a close like today’s. It is not a forecast: it has no view on direction, only on distance.

$75.52$121.02$166.52$212.02
2021-102026-09 · $135.47

Over 3 months from Sep 2026, roughly two-thirds of past moves landed between $108.45 and $169.22; nine in ten between $93.96 and $195.32.

Tested against this asset’s own history: across 157 past 3-month windows, the price actually landed inside the two-thirds band 65% of the time. The gap from 68% is the model’s error — real returns have fatter tails than the maths assumes, so the band gets breached more often than it claims.

Time underwater

How far below its previous all-time high the price sat, each month. 0% means a new high.

-58.3%-38.9%-19.4%0.0%
2012-062026-09 · -36.1%

Worst drawdown: −58%, peaking Dec 2024 and bottoming Apr 2026 — still unrecovered after 21 months.

DCA Backtest

Invested
$17,200
Value today
$95,968
Return
+458.0%
Months invested
172

Scenarios

Inflation — the same contributions merely keeping pace with CPI would be $21,740 today, so the real (inflation-adjusted) return is +341.4%.

Lump sum instead — $17,200 all at once in Jun 2012: $473,594 (+2653.5%) — lump sum came out ahead.

Worst timing — same monthly amount started at the all-time high (Dec 2024): $2,040 on $2,200 invested (-7.3%).

⚠ Price returns only — dividends are not included. This understates the true return of dividend-paying shares, and any comparison against crypto (which pays no dividends) is biased against equities by roughly the dividend yield, compounded.

If this saved you a spreadsheet — buy me a coffee.

Every start month at once

Each cell is the return-to-date of £/$/€100-a-month DCA started that month. Click a cell to load it in the backtest above. The ringed cell is the all-time-high start — the worst timing scenario.

JFMAMJJASOND
2012
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2015
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2017
2018
2019
2020
2021
2022
2023
2024
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2026
Legend:−50%−20%0%+50%+200%+1000%worst timing (ATH)Selected 2012-06: +458.0%

About ServiceNow

ServiceNow, Inc. is an American software company that supplies cloud computing platforms for the creation and management of automated business workflows. The company was founded in Santa Clara, California, United States, in 2003 by Fred Luddy. It is listed on the New York Stock Exchange and is a constituent of the S&P 100 and S&P 500 indices. (Wikipedia)

It's a listed company categorised under information technology and systems software, with a market cap of about $140.1B.

It rates Medium-Low Risk at 2.2/5, meaning the rated factors are mostly sound, with one or two areas worth watching.

What pushes the score up: market / volatility (3.3/5) and earnings quality (3.0/5).

Scoring well: sector / regulatory at 1.0/5.

Not yet researched: concentration, governance. These are excluded from the score rather than guessed, so the real risk may be higher than what’s shown.

Ratings summarise sourced facts against fixed rules — not investment advice, and no substitute for your own diligence.

Risk Profile

Medium-Low Risk(2.2/5)80% rated

How these ratings work

Market / Volatility3.3/5 · weight 20%
  • Annualised volatility (3yr)4/544.5
  • Max drawdown from ATH3/558.3
  • Beta vs S&P 5003/51.0
Liquidity1.0/5 · weight 15%
  • Avg daily $ volume1/52.8bn
  • Float % of shares outstandingnot yet researched
Leverage / Financial2.0/5 · weight 20%
  • Debt / equity2/50.60
  • Interest coverage (EBIT / interest)not yet researched
Earnings Quality3.0/5 · weight 15%
  • 3yr EPS volatility3/528.5
Concentrationunrated · weight 10%
  • Largest customer, % of revenuenot yet researched
  • Geographic revenue concentrationnot yet researched
Governanceunrated · weight 10%
  • Board independence %not yet researched
  • Share structurenot yet researched
  • Litigation / audit historynot yet researched
Sector / Regulatory1.0/5 · weight 10%
  • Sector regulatory exposure1/5low

Linked Assets

Same sector, or return-correlated — worth knowing what else might move if this one does.