ServiceNow NOW

equity

Price History

2012-06 · DCA start$4.92

Time underwater

How far below its previous all-time high the price sat, each month. 0% means a new high.

2012-062026-08 · -41.1%

Worst drawdown: −58%, peaking Dec 2024 and bottoming Apr 2026 — still unrecovered after 20 months.

DCA Backtest

Start month

Monthly amount (USD)

Invested: $17,100
Value today: $88,431
Return: +417.1%
Months invested: 171

Scenarios

Inflation — the same contributions merely keeping pace with CPI would be $21,555 today, so the real (inflation-adjusted) return is +310.3%.

Lump sum instead — $17,100 all at once in Jun 2012: $434,243 (+2439.4%) — lump sum came out ahead.

Worst timing — same monthly amount started at the all-time high (Dec 2024): $1,805 on $2,100 invested (-14.1%).

⚠ Price returns only — dividends are not included. This understates the true return of dividend-paying shares, and any comparison against crypto (which pays no dividends) is biased against equities by roughly the dividend yield, compounded.

If this saved you a spreadsheet — buy me a coffee.

Every start month at once

Each cell is the return-to-date of £/$/€100-a-month DCA started that month. Click a cell to load it in the backtest above. The ringed cell is the all-time-high start — the worst timing scenario.

	J	F	M	A	M	J	J	A	S	O	N	D
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026

Legend:−50%−20%0%+50%+200%+1000%worst timing (ATH)Selected 2012-06: +417.1%

About ServiceNow

ServiceNow, Inc. is an American software company that supplies cloud computing platforms for the creation and management of automated business workflows. The company was founded in Santa Clara, California, United States, in 2003 by Fred Luddy. It is listed on the New York Stock Exchange and is a constituent of the S&P 100 and S&P 500 indices. (Wikipedia)

It's a listed company categorised under information technology and systems software, with a market cap of about $129.2B.

It rates Medium-Low Risk at 2.2/5, meaning the rated factors are mostly sound, with one or two areas worth watching.

What pushes the score up: market / volatility (3.3/5) and earnings quality (3.0/5).

Scoring well: sector / regulatory at 1.0/5.

Not yet researched: concentration, governance. These are excluded from the score rather than guessed, so the real risk may be higher than what’s shown.

Ratings summarise sourced facts against fixed rules — not investment advice, and no substitute for your own diligence.

Risk Profile

Medium-Low Risk(2.2/5)80% rated

How these ratings work

Market / Volatility3.3/5 · weight 20%

Annualised volatility (3yr)4/541.6
Max drawdown from ATH3/558.3
Beta vs S&P 5003/51.0

Liquidity1.0/5 · weight 15%

Avg daily $ volume1/53.1bn
Float % of shares outstandingnot yet researched

Leverage / Financial2.0/5 · weight 20%

Debt / equity2/50.60
Interest coverage (EBIT / interest)not yet researched

Earnings Quality3.0/5 · weight 15%

3yr EPS volatility3/528.5

Concentrationunrated · weight 10%

Largest customer, % of revenuenot yet researched
Geographic revenue concentrationnot yet researched

Governanceunrated · weight 10%

Board independence %not yet researched
Share structurenot yet researched
Litigation / audit historynot yet researched

Sector / Regulatory1.0/5 · weight 10%

Sector regulatory exposure1/5low

Linked Assets

Same sector, or return-correlated — worth knowing what else might move if this one does.