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Dollar General DG

equity

Price History

$22.43$100.18$177.93$255.68
2009-11 · DCA start$23

Time underwater

How far below its previous all-time high the price sat, each month. 0% means a new high.

-72.2%-48.1%-24.1%0.0%
2009-112026-08 · -53.2%

Worst drawdown: −72%, peaking Nov 2022 and bottoming Jan 2025 — still unrecovered after 45 months.

DCA Backtest

Invested
$20,200
Value today
$33,269
Return
+64.7%
Months invested
202

Scenarios

Inflation — the same contributions merely keeping pace with CPI would be $26,197 today, so the real (inflation-adjusted) return is +27.0%.

Lump sum instead — $20,200 all at once in Nov 2009: $105,040 (+420.0%) — lump sum came out ahead.

Worst timing — same monthly amount started at the all-time high (Nov 2022): $4,604 on $4,600 invested (+0.1%).

⚠ Price returns only — dividends are not included. This understates the true return of dividend-paying shares, and any comparison against crypto (which pays no dividends) is biased against equities by roughly the dividend yield, compounded.

If this saved you a spreadsheet — buy me a coffee.

Every start month at once

Each cell is the return-to-date of £/$/€100-a-month DCA started that month. Click a cell to load it in the backtest above. The ringed cell is the all-time-high start — the worst timing scenario.

JFMAMJJASOND
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
Legend:−50%−20%0%+50%+200%+1000%worst timing (ATH)Selected 2009-11: +64.7%

About Dollar General

Dollar General Corporation is an American chain of discount stores headquartered in Goodlettsville, Tennessee. As of January 8, 2024, Dollar General operated 20,388 stores in the contiguous United States and Mexico. (Wikipedia)

It's a listed company categorised under consumer staples and consumer staples merchandise retail, with a market cap of about $26.4B.

It rates Medium-High Risk at 2.4/5, meaning real but ordinary risk — the kind most mainstream assets carry, with some factors scoring poorly.

What pushes the score up: earnings quality (4.0/5) and market / volatility (3.0/5).

Scoring well: liquidity at 1.0/5.

Not yet researched: concentration, governance. These are excluded from the score rather than guessed, so the real risk may be higher than what’s shown.

Ratings summarise sourced facts against fixed rules — not investment advice, and no substitute for your own diligence.

Risk Profile

Medium-High Risk(2.4/5)80% rated

How these ratings work

Market / Volatility3.0/5 · weight 20%
  • Annualised volatility (3yr)4/541.9
  • Max drawdown from ATH4/572.2
  • Beta vs S&P 5001/50.35
Liquidity1.0/5 · weight 15%
  • Avg daily $ volume1/5390.4m
  • Float % of shares outstandingnot yet researched
Leverage / Financial2.0/5 · weight 20%
  • Debt / equity2/50.49
  • Interest coverage (EBIT / interest)not yet researched
Earnings Quality4.0/5 · weight 15%
  • 3yr EPS volatility4/546.9
Concentrationunrated · weight 10%
  • Largest customer, % of revenuenot yet researched
  • Geographic revenue concentrationnot yet researched
Governanceunrated · weight 10%
  • Board independence %not yet researched
  • Share structurenot yet researched
  • Litigation / audit historynot yet researched
Sector / Regulatory2.0/5 · weight 10%
  • Sector regulatory exposure2/5moderate

Linked Assets

Same sector, or return-correlated — worth knowing what else might move if this one does.