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Procter & Gamble PG

equity

Price History

$3.26$61.93$120.59$179.26
1985-01 · DCA start$3.52

Time underwater

How far below its previous all-time high the price sat, each month. 0% means a new high.

-48.2%-32.1%-16.1%0.0%
1985-012026-08 · -19.6%

Worst drawdown: −48%, peaking Dec 1999 and bottoming Mar 2000 — 56 months below the prior high before recovering.

DCA Backtest

Invested
$50,000
Value today
$345,116
Return
+590.2%
Months invested
500

Scenarios

Inflation — the same contributions merely keeping pace with CPI would be $90,910 today, so the real (inflation-adjusted) return is +279.6%.

Lump sum instead — $50,000 all at once in Jan 1985: $2,049,138 (+3998.3%) — lump sum came out ahead.

Worst timing — same monthly amount started at the all-time high (Nov 2024): $2,036 on $2,200 invested (-7.4%).

⚠ Price returns only — dividends are not included. This understates the true return of dividend-paying shares, and any comparison against crypto (which pays no dividends) is biased against equities by roughly the dividend yield, compounded.

If this saved you a spreadsheet — buy me a coffee.

Every start month at once

Each cell is the return-to-date of £/$/€100-a-month DCA started that month. Click a cell to load it in the backtest above. The ringed cell is the all-time-high start — the worst timing scenario.

JFMAMJJASOND
1985
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Legend:−50%−20%0%+50%+200%+1000%worst timing (ATH)Selected 1985-01: +590.2%

About Procter & Gamble

The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation incorporated and headquartered in Cincinnati, Ohio. The company was founded in 1837 by William Procter and James Gamble. (Wikipedia)

It's a listed company categorised under consumer staples and personal care products, with a market cap of about $334.9B.

It rates Low Risk at 1.3/5, meaning the rated factors look benign — steady pricing, deep liquidity, and no obvious structural red flags.

Scoring well: earnings quality at 1.0/5.

Not yet researched: concentration, governance. These are excluded from the score rather than guessed, so the real risk may be higher than what’s shown.

Ratings summarise sourced facts against fixed rules — not investment advice, and no substitute for your own diligence.

Risk Profile

Low Risk(1.3/5)80% rated

How these ratings work

Market / Volatility1.7/5 · weight 20%
  • Annualised volatility (3yr)2/517.0
  • Max drawdown from ATH2/548.2
  • Beta vs S&P 5001/50.39
Liquidity1.0/5 · weight 15%
  • Avg daily $ volume1/51.3bn
  • Float % of shares outstandingnot yet researched
Leverage / Financial1.0/5 · weight 20%
  • Debt / equitynot yet researched
  • Interest coverage (EBIT / interest)1/522.5
Earnings Quality1.0/5 · weight 15%
  • 3yr EPS volatility1/53.6
Concentrationunrated · weight 10%
  • Largest customer, % of revenuenot yet researched
  • Geographic revenue concentrationnot yet researched
Governanceunrated · weight 10%
  • Board independence %not yet researched
  • Share structurenot yet researched
  • Litigation / audit historynot yet researched
Sector / Regulatory2.0/5 · weight 10%
  • Sector regulatory exposure2/5moderate

Linked Assets

Same sector, or return-correlated — worth knowing what else might move if this one does.