Adidas ADS

equity

Price History

1998-05 · DCA start€39.63

Time underwater

How far below its previous all-time high the price sat, each month. 0% means a new high.

1998-052026-08 · -48.8%

Worst drawdown: −68%, peaking May 2021 and bottoming Sep 2022 — still unrecovered after 63 months.

DCA Backtest

Start month

Monthly amount (EUR)

Invested: €34,000
Value today: €122,287
Return: +259.7%
Months invested: 340

Scenarios

Inflation — the same contributions merely keeping pace with CPI would be €46,438 today, so the real (inflation-adjusted) return is +163.3%.

Lump sum instead — €34,000 all at once in May 1998: €137,779 (+305.2%) — lump sum came out ahead.

Worst timing — same monthly amount started at the all-time high (May 2021): €5,617 on €6,400 invested (-12.2%).

⚠ Price returns only — dividends are not included. This understates the true return of dividend-paying shares, and any comparison against crypto (which pays no dividends) is biased against equities by roughly the dividend yield, compounded.

If this saved you a spreadsheet — buy me a coffee.

Every start month at once

Each cell is the return-to-date of £/$/€100-a-month DCA started that month. Click a cell to load it in the backtest above. The ringed cell is the all-time-high start — the worst timing scenario.

	J	F	M	A	M	J	J	A	S	O	N	D
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026

Legend:−50%−20%0%+50%+200%+1000%worst timing (ATH)Selected 1998-05: +259.7%

About Adidas

Adidas AG is a German multinational athletic apparel and footwear corporation headquartered in Herzogenaurach, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which also owns an 8.33% stake in the football club Bayern Munich, and Runtastictrian fitness technology company. Adidas's revenue for 2024 was listed at €23 billion. Adidas is known for its brand image, extensive long origin history for participating in sponsoring athletes, and gear in the FIFA World Cup series. (Wikipedia)

It's a listed company categorised under consumer discretionary.

It rates Medium-Low Risk at 2.2/5, meaning the rated factors are mostly sound, with one or two areas worth watching.

What pushes the score up: earnings quality (5.0/5) and leverage / financial (2.5/5).

Scoring well: sector / regulatory at 1.0/5.

Ratings summarise sourced facts against fixed rules — not investment advice, and no substitute for your own diligence.

Risk Profile

Medium-Low Risk(2.2/5)100% rated

How these ratings work

Market / Volatility2.3/5 · weight 20%

Annualised volatility (3yr)3/528.1
Max drawdown from ATH3/568.5
Beta vs S&P 5001/50.26

Liquidity1.0/5 · weight 15%

Avg daily $ volume1/5108.1m
Float % of shares outstandingnot yet researched

Leverage / Financial2.5/5 · weight 20%

Debt / equity3/50.96
Interest coverage (EBIT / interest)2/59.0

Earnings Quality5.0/5 · weight 15%

3yr EPS volatility5/5100

Concentration1.0/5 · weight 10%

Largest customer, % of revenuenot yet researched
Geographic revenue concentration1/5diversified

Governance1.0/5 · weight 10%

Board independence %not yet researched
Share structure1/5single class
Litigation / audit historynot yet researched

Sector / Regulatory1.0/5 · weight 10%

Sector regulatory exposure1/5low

Linked Assets

Same sector, or return-correlated — worth knowing what else might move if this one does.