SSE SSE

equity

Price History

1991-05 · DCA start£2.55

Time underwater

How far below its previous all-time high the price sat, each month. 0% means a new high.

1991-052026-08 · -10.0%

Worst drawdown: −41%, peaking Jan 1994 and bottoming Sep 1996 — 40 months below the prior high before recovering.

DCA Backtest

Start month

Monthly amount (GBP)

Invested: £38,900
Value today: £125,811
Return: +223.4%
Months invested: 389

Scenarios

Inflation — the same contributions merely keeping pace with CPI would be £64,732 today, so the real (inflation-adjusted) return is +94.4%.

Lump sum instead — £38,900 all at once in May 1991: £369,741 (+850.5%) — lump sum came out ahead.

Worst timing — same monthly amount started at the all-time high (Feb 2026): £688.87 on £700 invested (-1.6%).

⚠ Price returns only — dividends are not included. This understates the true return of dividend-paying shares, and any comparison against crypto (which pays no dividends) is biased against equities by roughly the dividend yield, compounded.

If this saved you a spreadsheet — buy me a coffee.

Every start month at once

Each cell is the return-to-date of £/$/€100-a-month DCA started that month. Click a cell to load it in the backtest above. The ringed cell is the all-time-high start — the worst timing scenario.

	J	F	M	A	M	J	J	A	S	O	N	D
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026

Legend:−50%−20%0%+50%+200%+1000%worst timing (ATH)Selected 1991-05: +223.4%

About SSE

SSE plc is a British multinational energy company headquartered in Perth, Scotland. It is listed on the London Stock Exchange, and is a constituent of the FTSE 100 Index. SSE operates in the United Kingdom and Ireland. (Wikipedia)

It's a listed company categorised under utilities.

It rates Medium-High Risk at 2.3/5, meaning real but ordinary risk — the kind most mainstream assets carry, with some factors scoring poorly.

What pushes the score up: earnings quality (5.0/5) and sector / regulatory (3.0/5).

Scoring well: leverage / financial at 1.0/5.

Not yet researched: governance. These are excluded from the score rather than guessed, so the real risk may be higher than what’s shown.

Ratings summarise sourced facts against fixed rules — not investment advice, and no substitute for your own diligence.

Risk Profile

Medium-High Risk(2.3/5)90% rated

How these ratings work

Market / Volatility1.7/5 · weight 20%

Annualised volatility (3yr)2/522.1
Max drawdown from ATH2/541.0
Beta vs S&P 5001/50.05

Liquidity2.0/5 · weight 15%

Avg daily $ volume2/569.9m
Float % of shares outstandingnot yet researched

Leverage / Financial1.0/5 · weight 20%

Debt / equity1/50.65
Interest coverage (EBIT / interest)1/57.0

Earnings Quality5.0/5 · weight 15%

3yr EPS volatility5/5100

Concentration2.0/5 · weight 10%

Largest customer, % of revenuenot yet researched
Geographic revenue concentration2/5majority stable region

Governanceunrated · weight 10%

Board independence %not yet researched
Share structurenot yet researched
Litigation / audit historynot yet researched

Sector / Regulatory3.0/5 · weight 10%

Sector regulatory exposure3/5elevated

Linked Assets

Same sector, or return-correlated — worth knowing what else might move if this one does.