Rentokil Initial RTO

equity

Price History

1988-06 · DCA start£0.208

Time underwater

How far below its previous all-time high the price sat, each month. 0% means a new high.

1988-062026-08 · -44.5%

Worst drawdown: −92%, peaking Feb 1999 and bottoming Nov 2008 — 226 months below the prior high before recovering.

DCA Backtest

Start month

Monthly amount (GBP)

Invested: £42,100
Value today: £121,516
Return: +188.6%
Months invested: 421

Scenarios

Inflation — the same contributions merely keeping pace with CPI would be £73,265 today, so the real (inflation-adjusted) return is +65.9%.

Lump sum instead — £42,100 all at once in Jun 1988: £717,724 (+1604.8%) — lump sum came out ahead.

Worst timing — same monthly amount started at the all-time high (Apr 2023): £3,166 on £3,800 invested (-16.7%).

⚠ Price returns only — dividends are not included. This understates the true return of dividend-paying shares, and any comparison against crypto (which pays no dividends) is biased against equities by roughly the dividend yield, compounded.

If this saved you a spreadsheet — buy me a coffee.

Every start month at once

Each cell is the return-to-date of £/$/€100-a-month DCA started that month. Click a cell to load it in the backtest above. The ringed cell is the all-time-high start — the worst timing scenario.

	J	F	M	A	M	J	J	A	S	O	N	D
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026

Legend:−50%−20%0%+50%+200%+1000%worst timing (ATH)Selected 1988-06: +188.6%

About Rentokil Initial

Rentokil Initial plc is a British business services group based in Crawley, England. It was founded in 1925 as a pest-control business. It subsequently expanded and diversified, in part through growth under the leadership of Sir Clive Thompson in the 1980s and 1990s, and in part through the acquisition of BET plc in 1996, into a business delivering a wide range of facilities management services. It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. (Wikipedia)

It's a listed company categorised under industrials.

It rates Medium-High Risk at 2.7/5, meaning real but ordinary risk — the kind most mainstream assets carry, with some factors scoring poorly.

What pushes the score up: leverage / financial (3.5/5) and market / volatility (3.0/5).

Not yet researched: governance. These are excluded from the score rather than guessed, so the real risk may be higher than what’s shown.

Ratings summarise sourced facts against fixed rules — not investment advice, and no substitute for your own diligence.

Risk Profile

Medium-High Risk(2.7/5)90% rated

How these ratings work

Market / Volatility3.0/5 · weight 20%

Annualised volatility (3yr)3/535.6
Max drawdown from ATH5/592.3
Beta vs S&P 5001/50.42

Liquidity2.0/5 · weight 15%

Avg daily $ volume2/531.4m
Float % of shares outstandingnot yet researched

Leverage / Financial3.5/5 · weight 20%

Debt / equity3/51.1
Interest coverage (EBIT / interest)4/52.6

Earnings Quality3.0/5 · weight 15%

3yr EPS volatility3/530.2

Concentration2.0/5 · weight 10%

Largest customer, % of revenuenot yet researched
Geographic revenue concentration2/5majority stable region

Governanceunrated · weight 10%

Board independence %not yet researched
Share structurenot yet researched
Litigation / audit historynot yet researched

Sector / Regulatory2.0/5 · weight 10%

Sector regulatory exposure2/5moderate

Linked Assets

Same sector, or return-correlated — worth knowing what else might move if this one does.